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Heidi Nadler, Global Head of Finance at the NBA, breaks down the financial evolution of sports as a business and the shifts in the media landscape.
- Share a little about yourself and your background, your path to the NBA, and your role as Global Head of League Finance.
- Reflect a little on our journey the last year through COVID. The NBA was clearly a leader with the “bubble” in Orlando. Were there strategic decisions that were delayed? Accelerated? Changed?
- How did your financial scenario planning evolve in the last year? The CFO of the Montreal Canadiens put it this way in a session last year: when you can’t plan for the end state, since the end is constantly changing, how do you model?
- With growing opportunities internationally, how do they impact your finance operations? How do you manage reputational risk across the geo-political spectrum?
- What factors drive the NBA's financial decision framework, not just capital spend for strategic investments but operationally? What are the critical factors in software platforms to manage operational expenses?
- What investments have the greatest impact on fan (a.k.a. “customer”) satisfaction and loyalty? Both at the games and as fans interact more directly with the NBA brand itself across an omni-channel media landscape?
- With the rapidly evolving media landscape, what lessons have been learned about the evolving importance of technology? Not at a bits and bytes level but as a strategic investment as a league?
- We’re quickly moving beyond just data. What are the critical privacy/security issues you are managing (general, not specific)? What are the operational/financial risks of increasing cybersecurity attacks, ransomware events?
- What are you most excited about in terms of the future of your sport and sports generally with regards to technology? What are you most concerned about?