March

11 - Virtual Event

The Leadership Lab

CMO's Corner: What’s in Store for the Next Big Cycle?

The topic: Did you know that according to a recent McKinsey report, AI will drive $3.5 trillion to $5.8 trillion – annually – to the global economy bottom line? We’ll help you unpack how best to deliver (and capture) your share of the value pie…and maybe help you solve the age-old issue of which 50% of your marketing is worth it.‍

Areas to be Covered:

AI’s impact on marketing strategy – What’s hype vs. what’s actually driving results
The evolving role of the CMO – How executive expectations are shifting in 2025
Consumer trust & brand positioning – Strategies to stay relevant in a rapidly changing landscape

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Featured Speakers

Linda Boff

Former CMO, GE and CEO,

Said Differently

Linda is a true trailblazer and has built a career on challenging the status quo. She sits with CEOs, boards, and CMOs who trust her guidance and advice and is a catalyst for transformation across industries.

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Sydne Mullings

CMO Americas

Microsoft

Sydne is focused on the intersectionality of technology and human connection. She is on the frontlines of digital transformation for the world’s most respected brands and is focused on storytelling with data and customer experience at the core.

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