As COVID changed the landscape across our economy and society, sports teams had to pivot quickly. Technology trends that were already transforming the sport and the fan experience accelerated. New digital transformation opportunities were revealed. Brian explores those topics and more.

• Can you share a little bit about your career/background? What brought you to the Red Sox?• As we move into the 2nd season of the “Covid era,” what lessons have been learned about the evolving importance of technology?

• How do you increase fan (a.k.a. “customer”) satisfaction and loyalty through the smart use of technology?

• When you think about FTD, The Weather Channel, and now the Red Sox, how has data influenced each enterprise? How has data changed over the years? What are data and new tools enabling as we go forward?

• How are fans (a.k.a. “customers”) digesting content differently and how are your strategies evolving to meet those changes and increase content adoption?

• We’re quickly moving beyond just data. What are the critical privacy/security issues you are managing (general, not specific)? How does AI increasingly impact the game and the players, as well as your customization of the experience for fans?

• What is the single most important technological implementation you’ve made in the past year or two that is having the largest impact to your organization (both externally and internally)?

• What are you most excited about in terms of the future of your sport and sports generally with regards to technology? What are you most concerned about?‍