From the modern sports landscape to the NFL to the Jets, the Xs and Os of a modern sports franchise are rapidly evolving. From being CFO to now EVP and COO for the past three years, Brian walks us through his own background and the impact of digital on the New York Jets, what has been made possible for fans and the team and the new issues the executive suite must manage.

• Share a bit about your background and your career journey that brought you to the Jets. Reflect on the last couple of years in the COO seat and learnings after your promotion from CFO.

• Talk us through the last year with COVID and impact on the league and the team. Since the NFL had several months to prepare for its season, what did you learn from other sports that helped your own season? Did COVID delay strategic decisions? Accelerate some? Change others?

• How did your strategic and financial scenario planning evolve in the last year? When you can’t plan for the end state, since the end is constantly changing, how do you model?

• As digital transformation accelerates, what are some ways that it is impacting football operations? Stadium design? Digital rights beyond simply the streaming of games?

• What factors is digital exposing that drives the Jets financial decision framework, not just capital spend for strategic investments but operationally?

• What investments have the greatest impact on fan (a.k.a. “customer”) satisfaction and loyalty?

• What lessons have been learned about the evolving importance of technology? Not at a bits and bytes level but as a strategic investment as a league/franchise/team?

• We’re quickly moving beyond just data. What are the critical privacy/security issues you are managing (general, not specific)? What are the operational/financial risks of increasing cybersecurity attacks, ransomware events?

• What are you most excited about in terms of the future of your sport and sports generally with regards to technology? What are you most concerned about?