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Finance and Football with Jets CFO

Jets CFO John MacCarter dives into the shifts pro football has seen operationally and with the fans.
Topics:
Finance
Consumer
Leadership
Digital Transformation
Summary:

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A high-level conversation about the digital transformation happening at the Jets, both operationally and with the fans, as well as the strategic and financial decisions interwoven through all of it.

  • Share a little about yourself and your background, your path to the New York Jets, and your path to CFO’s office.
  • Reflect a little on our journey the last couple of years through COVID. The NFL had a little time to plan since the initial wave came after the Super Bowl. Were there strategic decisions that were delayed? Accelerated? Changed?
  • How did your financial scenario planning evolve in the last year? The CFO of the Montreal Canadiens put it this way in a session last year: when you can’t plan for the end state, since the end is constantly changing, how do you model?
  • What factors drive the Jets’ financial decision framework, not just capital spend for strategic investments but operationally? What are the critical factors in software platforms to manage operational expenses? Expenses like travel? 
  • What investments have the greatest impact on fan (a.k.a. “customer”) satisfaction and loyalty? How do you manage the 88,000 seat jigsaw puzzle with data and analytics?
  • What lessons have been learned about the evolving importance of technology? How are you managing your FinTech stack to replace manual processes and get better visibility to manage cash flow, budget, and spend?
  • With respect to T&E, in what ways are automation and integration enhancing the Jets’ expense management, both travel and non-travel?
  • What are you most excited about in terms of the future of your sport and sports experiences generally with regards to technology? Where do you think the most important investments lie? What are you most concerned about?

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